2 Sides of the Same Coin

Brittany & James Penny created 2 Cents Inc in September of 2020, at the height of a global pandemic and three months after their first child was born. The mission is to create premium spirits that celebrate everyone and to foster conversations that birth action through diversity within the wine and spirits industry.

First Black Woman CEO in Bourbon in Kentucky.

Brittany received a Bachelor's degree in communication and an MBA in Digital Marketing. She is the marketing, brand management, quality control and product development side of 2 Cents Inc.

During her time as CEO, Brittany’s palate gave her the opportunities to serve as a judge in the following competitions:

• World of Whiskey Awards 2024, Bardstown, KY, USA

• World of Whiskey Awards 2026, Bardstown, KY, USA

• World of Whiskey Awards 2026, London, England, UK

• Kosher Spirits Awards 2026, Cincinnati, OH, USA

James studied electrical and computer engineering throughout his extensive career. He is the operations, product development, and community outreach side of 2 Cents Inc.

During his time as VP, James’ homemade recipe for a premade cocktail for house parties, later turned into the world award winning Ready-to-Drink cocktail Audacitea.

James leverages his knowledge of technology to make operations repeatable, scalable, and clearly achievable for 2 Cents.